Packaging kraft paper: What are the benefits of product box customization?

When consumers enter the supermarket, there is a dazzling array of products that make it impossible to choose. For products with the same brand awareness, the fight is not only the quality of the product itself, but also the product packaging. Good product packaging design can give consumers a bright visual experience, and the texture of materials can more directly allow consumers to touch the product, which can greatly enhance people's willingness to buy.

So, what are the benefits of product packaging customization?

1. Beautify products and create brand image

From conception to finished product, the container design of packaging needs to rely on various natural or artificial materials to complete. The shape design of the packaging container is a necessary link for enterprises to build their brand image. The beauty of the packaging container shape is transmitted to people's sensory system through the artificial design and processing of the color and texture of the material into a good shape image. The deeply rooted packaging design is easier for consumers to accept.

2. To facilitate the circulation and use of products

Packaging design attaches great importance to human factors, emphasizing humanization and convenience. The design process takes into account a variety of environments, including aspects of storage, transportation and use. For example, in terms of use, the design is based on the human-machine relationship in ergonomics, making people feel that every link is convenient.

3. Protect the product from damage

From being produced to entering the consumption stage, the product has to undergo the transformation of time and space, and the packaging design plays a role in protecting the product in this process. The packaging adopts a reasonable container, which protects the packaged items from both a physical point of view and chemical protection. Reasonable packaging has the functions of anti-shock, anti-compression, anti-tensile, anti-extrusion, anti-wear, etc., and protects the packaging, storage and transportation of products.